Marketing Department News
Recent Articles and Events from the Marketing Department
The American Marketing Association of 91ÖÆƬ³§
The American Marketing Association of 91ÖÆƬ³§ is a student-led organization focused on connecting students and alumni with opportunities in the marketing world.The California State University, Long Beach Chapter is one of 323 active collegiate chapters of AMA across the United States and internationally, including Canada, Mexico, and Puerto Rico. Nationally ranked in the top 25 chapters, Long Beach AMA continues to work hard for its members.
News from the Marketing Business Center
The mission of Cal State Long Beach's Marketing Business Center (MBC) is to help small businesses like Lee’s by providing free marketing services from College of Business students.
Electronic sharing of health information is a key to healthcare efficiency and quality
Shortened hospital stays, reduced readmission rates, and cost savings are all benefits of the use of health information exchanges in emergency departments, according to a new study.
Marketing Science: Engendering Seller Use of Marketing Tools
Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools
