Assistant professor explains the connection between materialism and loneliness

Published July 7, 2026
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College of Business

Max Alberhasky, an assistant professor in the Department of Marketing  at Cal State Long Beach, wrote a column for exploring the surprising link between materialism and loneliness. He explained that research suggests "retail therapy"鈥攂uying something to boost your mood鈥攎ay actually increase feelings of loneliness rather than relieve them.

 

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Max Alberhasky
Max Alberhasky